12 Best SMS Marketing Platforms for Businesses in 2023

Best SMS Marketing Platforms for Businesses in 2023

In today's digital age, businesses are constantly seeking effective ways to engage with their customers. While social media and email marketing have their place, SMS marketing has emerged as a powerful tool to reach customers directly and instantly. With the rise of mobile usage, SMS marketing provides a unique opportunity for businesses to connect with their target audience. In this article, we will explore the 12 best SMS marketing platforms for businesses in 2023, helping you make an informed choice for your marketing campaigns.


As technology continues to evolve, so does the way businesses communicate with their customers. SMS marketing, also known as text message marketing, involves sending promotional messages or alerts to customers' mobile devices. This form of marketing allows businesses to reach their customers directly, bypassing the clutter of email inboxes or social media feeds.

What is SMS marketing?

SMS marketing refers to the practice of sending short, targeted text messages to customers' mobile phones. These messages can contain promotional offers, updates, reminders, or any other information that businesses want to convey to their audience. SMS marketing has proven to be highly effective due to the high open rates and instant delivery of messages.

Importance of SMS marketing for businesses

SMS marketing offers several key benefits for businesses. Firstly, it provides a direct and personal channel of communication with customers. Since most people carry their mobile phones with them at all times, businesses can reach them instantly and effectively. Additionally, SMS marketing has a high open rate, with studies showing that over 90% of text messages are read within minutes of receipt.

Furthermore, SMS marketing allows businesses to engage with customers in a more interactive way. Through two-way messaging, businesses can receive replies from customers, enabling personalized conversations and feedback collection. This level of engagement fosters stronger customer relationships and enhances brand loyalty.

Benefits of using SMS marketing platforms

Using an SMS marketing platform can significantly streamline and enhance your marketing efforts. Here are some key benefits of utilizing SMS marketing platforms:

  1. Automation: SMS marketing platforms offer automation features, allowing businesses to schedule and send messages at predetermined times. This automation saves time and ensures messages are sent consistently.
  2. Segmentation: SMS marketing platforms enable businesses to segment their audience based on various criteria, such as demographics or purchase history. This allows for highly targeted and personalized messaging, resulting in higher conversion rates.
  3. Analytics: SMS marketing platforms provide detailed analytics and reporting on campaign performance. This data helps businesses understand customer behavior, measure the success of their campaigns, and make data-driven decisions.
  4. Integration: Many SMS marketing platforms offer integration with other marketing channels, such as email marketing or CRM systems. This integration allows businesses to create cohesive, multi-channel marketing campaigns.
  5. Compliance: SMS marketing platforms ensure compliance with legal and regulatory requirements, such as obtaining opt-in consent from customers. This helps businesses maintain a positive brand image and avoid legal issues.

With these benefits in mind, let's explore the top 12 SMS marketing platforms for businesses in 2023.

1. TextMagic

If you are in search of a comprehensive SMS marketing platform that enables you to send SMS messages worldwide, accompanied by a transparent pricing structure, then TextMagic is the ideal solution for you.

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Key Features of TextMagic

TextMagic stands out due to its extensive global coverage, spanning from Afghanistan to the Virgin Islands US. With the aid of their pricing calculator, you can obtain a clear and accurate quote for your SMS campaigns. Simply select the desired delivery location and specify the number of messages, and you will receive the total cost for your campaign.

In addition to the above, TextMagic offers a range of other important features, including:

  1. Personalized Bulk Messaging: Through TextMagic's web app, you have the capability to send bulk messages. What makes their web app intriguing is the ability to create templates with personalized tags such as first name, last name, company name, phone number, email, and appointment time. As a result, your conversations will be displayed in the form of a chat within TextMagic's web app.
  2. Email to SMS Conversion: Transform your emails into text messages and effortlessly deliver them to your contacts. Moreover, all incoming texts can be converted into emails and displayed in your inbox.
  3. Zapier Integration: Seamlessly integrate your preferred applications with TextMagic and automate numerous processes.
  4. Impressive Team Features: TextMagic allows you to add an unlimited number of users or sub-accounts to your main account, completely free of charge. You can also share your credits with them and effectively monitor their SMS history and costs, enabling efficient management of their future activities.
  5. Phone Number/Email Validation: Take advantage of TextMagic's validation service and API to easily identify invalid phone numbers or email addresses. This invaluable feature improves deliverability and reduces costs.
  6. SMS Surveys for Collecting Feedback: Effortlessly create automated SMS flows with multiple steps and questions to gather feedback from your contact list.

TextMagic's Pricing

TextMagic's Pricing Options TextMagic provides a remarkable 30-day trial period that allows you to explore all of its features without any cost. Following the trial, you will be charged based on the number of messages you send. For detailed information on TextMagic's pricing rates and a convenient calculator to estimate the expenses associated with your messaging needs, please visit the Textmagic pricing page.

2. SimpleTexting

SimpleTexting is a comprehensive text message marketing platform that provides unlimited keywords across all its plans. With a range of standard SMS marketing features, SimpleTexting proves to be a valuable choice for businesses seeking an effective text message marketing solution.

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Key Features of SimpleTexting

  1. Multiple Keywords: Unlike other platforms that often impose limits on the number of keywords available in their base plans, SimpleTexting allows you to have numerous keywords for your phone numbers at no additional cost.
  2. Extensive Integrations: SimpleTexting offers a wide array of software integrations, and they also provide custom integrations upon request. If you require tailor-made integrations to suit your specific needs, you can reach out to their team.
  3. Templates & Duplicates: Save time and effort by reusing frequently-sent SMS messages through the use of templates. This feature eliminates the need for repetitive content creation.
  4. Advanced Automation: Automate your marketing messages to be sent automatically when someone joins your list. This strategic approach reduces drop-offs and ensures timely engagement. Furthermore, you can generate an automatic response when someone texts a specific keyword to your designated number.
  5. Multi-User Access: Collaborate effectively by inviting team members to your SimpleTexting account and granting them access to an SMS phone number. This allows them to participate in customer conversations within the platform, streamlining your communication process.
  6. Link Shortening: Simplify your messages by having the system automatically replace long URLs with short bit.ly links. This ensures that your links occupy a minimal amount of characters within your message, optimizing the available space.
  7. Comprehensive Analytics: Gain valuable insights into your subscribers, link clicks, and messages sent per list, among other metrics. Armed with this data, you can refine your campaigns for optimal performance and achieve better results.

SimpleTexting Pricing

To help you get started, SimpleTexting offers a 14-day free trial that includes 50 outgoing text messages. Their paid plans vary based on the number of text messages you can send. Additionally, Zapier integration and SMS gateway API are available for all plans, while custom integrations are included in the $145/month plan and above. For a detailed overview of SimpleTexting's pricing, please refer to their pricing page.

With a rating of 4.6 stars on G2, SimpleTexting is a comprehensive text message marketing platform.

3. SlickText

SlickText is an exceptional all-in-one SMS marketing software platform equipped with a range of impressive features.

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Key Features of SlickText

SlickText encompasses all the standard features mentioned earlier, but let's highlight some of its standout offerings:

  1. Text Surveys: Within the SlickText dashboard, you can effortlessly set up surveys and questionnaires. Assigning keywords and shortcodes encourages customer participation. The platform provides analytics and reports for surveys, enabling you to analyze customer feedback. This step is vital for delivering an exceptional customer experience, as 89% of customers appreciate companies that seek their input. It signals that you value their opinions and are eager to learn.
  2. Automated Workflows and Drip Campaigns: SlickText offers an impressive array of workflow features. You can construct automated message sequences that engage and qualify potential customers. Utilize timed delays or trigger actions to send a series of personalized and timely offers. This functionality enhances customer engagement and maximizes conversion opportunities.
  3. Detailed Analytics: SlickText provides comprehensive metrics, including click-through rates and abandoned cart rates. By monitoring workflows, you can track how individuals navigate through your automations, gaining valuable insights into their interactions.
  4. Double Opt-in: Implement a double opt-in process that requires subscribers to confirm their subscription by sending a “Yes” or a similar confirmation message. This step ensures a clean phone number list, minimizes costs, and prevents spamming. You can easily enable this feature with a simple toggle switch.
  5. Self-Cleaning Subscriber Lists: SlickText's system identifies and removes invalid phone numbers from your subscriber lists, maintaining their accuracy and efficiency.
  6. 100% Carrier & CTIA Compliance: SlickText guarantees message delivery and complies with cellular carriers and CTIA regulations. You can rest assured knowing that you are operating within legal boundaries and avoiding any potential issues.
  7. Knowledge Base and Live Chat Support: SlickText offers an extensive collection of tutorials in the form of blog posts and videos, facilitating a smooth learning experience. Additionally, they provide live chat support across all their plans. For “The Lil Bro” plan and higher, they even offer 1-on-1 onboarding sessions with their experts, ensuring personalized guidance.

SlickText Pricing

To help you get started, SlickText offers a 14-day free trial that includes 50 free text messages, without requiring credit card information. Their paid plans differ based on the monthly message limit and the number of keywords you require.

For instance, their Basic plan ($29/month) provides 500 messages and two keywords. If you reach your limit, upgrading to the next plan is a simple process. Notably, it appears that all features are accessible across all SlickText plans, making their pricing structure straightforward.

SlickText has received a high rating of 4.9 stars on G2, highlighting its effectiveness as an SMS marketing software platform.

4. Attentive

Attentive Mobile confidently positions itself as the ultimate solution for text message marketing, boasting the ability to generate an average of 20.5% of total online revenue for modern e-commerce brands. With its comprehensive range of features, Attentive Mobile provides everything you need for a complete text message marketing platform.

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Key Features of Attentive Mobile

  1. Audience Growth: Attentive Mobile focuses on helping you build and expand your SMS and email lists. You can create visually appealing sign-up forms and strategically promote them on your website to maximize conversions. Utilize pop-ups on both mobile and desktop versions of your website, offer incentives at checkout to capture subscribers at the point of purchase, display opt-in links on your social media accounts, drive sign-ups from your existing email list, and even create shortcodes to increase sign-ups at your physical stores.
  2. Audience Manager: This set of tools enables personalized audience targeting. Segment your audience based on various criteria such as onsite behavior, browsing and purchase history, and demographic insights. With detailed audience segmentation, you can tailor your messaging to specific customer groups for better engagement and conversion rates.
  3. Messaging: Attentive Mobile offers advanced messaging features to enhance your campaigns. Create impactful campaign messages, design customer journey maps to guide users through personalized experiences, and send automated transactional messages for timely and relevant communication. Take advantage of A/B testing capabilities and real-time analytics to optimize your messaging strategy based on actionable insights.
  4. Business Intelligence: Gain valuable insights into your text message marketing efforts with Attentive Mobile's robust analytics and reporting features. Generate comprehensive reports on campaign performance, automated message effectiveness, conversions, and more. These insights empower you to make data-driven decisions and continually improve your marketing campaigns.
  5. Integrations: Attentive Mobile provides seamless integrations with popular e-commerce platforms such as Shopify, BigCommerce, and Magento, ensuring smooth data exchange and streamlined operations. While integrations with email marketing tools may be limited, Attentive Mobile recently introduced a Zapier integration and offers an API for connecting with various other tools, allowing you to extend its capabilities and integrate with your preferred marketing stack.
  6. Compliance and Deliverability: Attentive Mobile places great emphasis on message deliverability and compliance with relevant regulations. They provide tools and features to ensure that your opt-in forms are compliant with US regulations, giving you peace of mind while maintaining a strong and legally sound communication strategy.

Attentive Mobile Pricing

Attentive Mobile's pricing structure is not openly available on their website. To get detailed pricing information tailored to your specific needs, it is necessary to request a demo from their team. During the demo, they will provide you with custom pricing based on your requirements.

Attentive follows a custom pricing model based on your business requirements and has a rating of 4.5 stars on G2.

5. EZ Texting

EZ Texting proudly positions itself as the leading SMS marketing platform in the market, offering clear and transparent pricing plans unlike its competitors.

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Key Features of EZ Texting

  1. Free Shutterstock Images: EZ Texting provides free access to premium Shutterstock images for users subscribed to the “Essentials” or higher plans. With these royalty-free images, you can enhance your messages and customize them using EZ Texting's premium image editor.
  2. Dedicated Short Codes and Toll-Free Numbers: EZ Texting offers dedicated 5-6-digit numbers that come with unlimited keywords, guaranteed deliverability, and low messaging fees. Additionally, you have the option to obtain a dedicated 10-digit toll-free number exclusively for your brand, enhancing your professional image and customer engagement.
  3. Text to Landline: Enable two-way texting for your existing phone number, allowing customers to send texts at any time of the day and receive prompt responses from your team. This convenient feature enhances customer communication and satisfaction.
  4. SafeStop: With SafeStop, EZ Texting ensures compliance by providing a user-friendly opt-out feature. Subscribers can easily opt out of your messaging list, report unwanted messages, and set preferences for future communications, maintaining a positive relationship with your audience.
  5. Contact Management and Segmentation: Seamlessly import contacts from Excel or CSV documents into EZ Texting and utilize additional fields to enhance contact information, such as email addresses or any custom fields. Effectively segment your contacts for targeted messaging and personalized campaigns.
  6. Analytics & Reporting: Gain valuable insights into your SMS marketing campaigns with EZ Texting's analytics and reporting tools. Track the number of texts sent or received, identify engagement spikes, and monitor click-through rates (CTRs) to optimize your messaging strategy.
  7. Team Management: Collaborate efficiently by inviting or removing team members and users within the EZ Texting platform. Streamline communication between internal and client teams, and assign specific permissions to users for task management and organization.

EZ Texting Pricing

EZ Texting offers four pricing options for their yearly plans, including:

  • Launch ($20/month)
  • Boost ($60/month)
  • Scale ($100/month)
  • Enterprise ($3000/month)

The Launch plan provides 200 credits (each credit equals one SMS) per month, and additional credits can be purchased at a rate of $0.04 per credit. EZ Texting also offers a free trial with 20 message credits.

While the Value plan ($20/month) offers minimal features, including only one textable number, one keyword, and no MMS capabilities, the Boost plan ($60/month) unlocks a comprehensive range of features. With the Boost plan, you gain access to the premium image editor, Shutterstock subscription, reporting and analytics, and list growth tools.

To leverage the full suite of EZ Texting's marketing features, subscribing to the Boost plan is necessary.

EZ Texting has a rating of 4.5 stars on G2, indicating its reliability as an SMS marketing platform.

6. Textedly

Textedly stands out as a popular text message marketing platform, offering a plethora of impressive features that provide great value for its price.

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Key Features of Textedly

Textedly encompasses all the standard features found in the best SMS marketing platforms. These include mass group texting, two-way messaging, autoresponders, drip campaigns, comprehensive analytics, and MMS support. In addition to these, Textedly offers several notable features:

  1. Voice Services: Transform your toll-free number or long code number into a convenient voice call center. This allows your customers to easily reach out via phone calls if they prefer that communication method.
  2. Incoming MMS Messaging: Textedly enables your customers to send you multimedia messages, which are conveniently received directly in your inbox.
  3. Instagram Texting: Take advantage of Textedly's seamless integration with Instagram. By adding a “text us” button to your Instagram profile, you empower your followers to engage with you by initiating text conversations with a simple click.
  4. Extensive Integrations: Textedly offers direct integrations with popular marketing and sales platforms. Moreover, with the flexibility of Zapier, you can connect Textedly to a wide range of third-party applications. For example, by integrating Textedly with Jotform, you can automatically add individuals who submit data through your customized Jotform web forms to your Textedly subscriber list.
  5. Text Message Data Collection: Textedly simplifies the process of collecting valuable subscriber data by automatically capturing State, City, and ZIP code information. Additionally, you can add custom data fields such as First and Last name, as well as email addresses.
  6. Multiple User Support: Collaborate effectively with your team by adding as many users as needed to your Textedly account, free of charge. This feature promotes seamless teamwork and shared access to the platform's capabilities.

Textedly Pricing

Textedly offers a 14-day free trial, which includes 50 text messages and one custom keyword. Their premium plans are tailored to different needs based on the number of text messages and keywords required.

The Bronze plan ($24/month) provides 1,200 messages per month and one custom keyword. For those requiring a higher volume, the Plus plan ($39/month) offers 2,400 messages per month and two custom keywords.

7. Postscript

Postscript stands out as one of the premier text message marketing applications tailored specifically for Shopify stores. This means that its functionality is exclusively available to those with a Shopify store, and it boasts a deep integration with the Shopify platform.

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With this seamless integration, you can leverage your Shopify data to power your text messaging campaigns. Postscript empowers you to segment and target your customers based on various factors, such as their purchase history, total spending, referral source, and more.

Key Features of Postscript

Postscript offers a range of exceptional features designed to enhance the marketing efforts of eCommerce businesses:

  1. Deep Shopify Integration: Harness the power of your Shopify data to drive your SMS marketing campaigns. Benefit from features like custom coupon generation, results-driven analytics, and the ability to segment customers and orders on a granular level.
  2. List Management and Growth: Seamlessly import your existing subscriber list into Postscript or employ various growth strategies to expand your list. Leverage popups, keywords, opt-in forms, QR codes, and checkout collections to capture new subscribers.
  3. Text Compliance: Postscript ensures compliance with US TCPA regulations and automates compliance processes in the background. This alleviates concerns about legal risks and allows you to focus on your marketing efforts.
  4. Comprehensive Analytics: Gain valuable insights into the performance of your SMS campaigns at both the message and subscriber levels. Analyze data related to automations, keyword replies, confirmed opt-in messages, and customer responses. Additionally, access behavior data and opt-in source information at the subscriber level.

Postscript Pricing

To get started with Postscript, they offer a 30-day free trial that includes unlimited messages and two keywords. Their pricing plans are based on the number of monthly messages you send. The more messages you send per month, the lower the per-message cost. The entry-level plan starts at $0.015/SMS, $0.045/MMS + Carrier fees*

8. SMSBump

SMSBump is a robust SMS marketing software platform specifically designed for eCommerce stores. In addition to its seamless integration with Shopify and Shopify Plus, SMSBump also offers integration with Bigcommerce.

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Key Features of SMSBump

SMSBump provides a range of top-notch features to help eCommerce businesses thrive:

  1. List Building and Growth: SMSBump offers a plethora of options for expanding your subscriber lists. Utilize pop-ups, floating buttons, embedded forms, footer forms, and social media opt-ins to maximize your list growth.
  2. Automated SMS Flows: Create automated sequences of actions triggered by various events. These flows cover the entire sales funnel and allow you to send messages after actions such as new registrations, orders, shipping confirmations, and more.
  3. A/B Testing: Ensure your messages resonate with your audience by conducting A/B tests. This feature, available in their Powerhouse plans and above, allows you to test different message variations before launching your campaign.
  4. Campaign Scheduling: Plan and schedule your SMS campaigns to be sent on specific dates and times using the Campaign Planner feature.
  5. International Sending: Reach customers globally with SMS delivery available in the US, Canada, United Kingdom, Australia, and France. MMS messages, however, are currently limited to the US.

SMSBump Pricing

SMSBump offers fixed monthly pricing for each of their plans, with separate charges for messages sent (pay-as-you-go model). The plans differ in the features they provide. For instance, the free plan includes basic features, but there is a charge of $0.0149 per SMS sent within the US.

Their premium plans, priced at $19/month (Growth), $59/month (Prime), and $199/month (Powerhouse), offer additional advanced features. Exclusive features available in the Powerhouse plan include conversational SMS flows, unlimited A/B testing, and AI-powered predictive segmentation.

9. Octane AI

Octane AI emerges as a leading application for Shopify, bringing together the power of quizzes, messenger services, and text message marketing. By leveraging this innovative platform, businesses can not only engage their customers but also gather valuable data for tailored marketing campaigns.

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Key Features of Octane AI

Quizzes and Interactive Pop-ups: With Octane AI, you have the ability to create captivating quizzes and interactive pop-ups. These interactive elements serve as excellent tools to captivate your audience and acquire their contact information. Leveraging the data collected, you can devise highly targeted text message marketing campaigns that resonate with individual customers.

Facebook Messenger + SMS Integration: Octane AI goes beyond SMS marketing by offering seamless integration with Facebook Messenger. By synchronizing data between these two channels, businesses can optimize their messaging strategy. For those utilizing Klaviyo for email marketing, Octane AI provides deep integration with the platform, allowing you to effortlessly synchronize data across multiple channels.

Tailored Messenger and SMS Automation: Octane AI empowers businesses with powerful automation capabilities for their messaging services. For instance, you can automatically send messages to individuals who engage with your Facebook posts and ads, ensuring timely and relevant communication. Additionally, Octane AI facilitates automated messages such as abandoned cart reminders, order confirmations, and win-back campaigns.

Pricing Options for Octane AI

Octane AI presents two pricing plans tailored to meet the diverse needs of businesses. The Octane plan, priced at $50 per month, provides essential features for leveraging this powerful platform. For those requiring advanced functionality and higher revenue thresholds, the Octane Plus plan is available at $200 per month. This tiered pricing structure ensures that businesses can select a plan that aligns with their specific requirements and site revenue, with increments every 5 million in revenue.

10. Podium

Podium stands out as an exceptional all-in-one messaging platform specifically designed to cater to the needs of small businesses. In addition to their comprehensive suite of business solutions, Podium offers text message marketing services, enabling businesses to engage with their customers effectively. This versatile platform boasts an array of features that enhance communication and streamline operations.

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Key Features of Podium

Omnichannel Messaging: Podium's Inbox empowers businesses by consolidating messages from various sources into a single unified platform. Whether it's messages from Google, Facebook, Instagram, iMessage, your website, email, or text messages, you can conveniently manage and respond to all communications from one centralized inbox.

Webchat Integration: With Podium, you have the option to incorporate webchat functionality into your website, enabling visitors to send messages directly. By capturing their contact information as a prerequisite for sending a message, you can effortlessly expand your contact list while facilitating seamless communication.

Teamchat Collaboration: Podium recognizes the importance of team collaboration and provides a dedicated teamchat feature within their messaging platform. This feature allows you to communicate and assign tasks to your teammates, fostering efficient teamwork and streamlined operations.

Video Chats and Voice Messages: Seamlessly engage with your customers through secure video calls initiated via text messages. Additionally, Podium offers voice messaging capabilities, enabling you to send personalized voice messages to enhance customer interactions.

Contact List Building Tools: Podium equips businesses with effective tools to build and grow their contact lists. Multiple options are available, such as creating customizable forms and pop-ups for your website, integrating opt-in opportunities within website chats, incorporating opt-in points during checkout or within POS systems, and even requesting customer contact information after they leave a review.

Text-to-Pay Functionality: Simplify payment processes by sending payment requests to customers directly through text message conversations. Podium supports a variety of payment methods, including credit cards, debit cards, HSA accounts, bank transfers, Google Pay, and Apple Pay, ensuring flexibility and convenience for both businesses and customers.

Podium Pricing

To obtain detailed information about Podium's plans and pricing, it is advisable to contact their sales team directly. While the exact pricing may vary based on individual business requirements, it is worth noting that Podium's feature-rich platform may be positioned at a higher price point. Some sources indicate that Podium offers three pricing plans at $359, $499, and $700 per month. Therefore, it is prudent to carefully evaluate your business needs and consider whether all the features align with your specific requirements before committing to a paid plan.

11. Omnisend 

Omnisend presents itself as a versatile marketing platform, specializing in email marketing and automation. However, it goes beyond traditional email campaigns by also offering comprehensive text message marketing services. By combining SMS with your email marketing efforts, you can synchronize your messaging campaigns and leverage the valuable data you gather along the way.

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Key Features of Omnisend

Email+SMS Integration: Omnisend seamlessly integrates SMS into your email marketing strategy at no additional cost. This native integration allows you to incorporate SMS within your standard email workflow, delivering a more personalized and cohesive experience to your audience.

Global Audience Reach: With support for all country codes, Omnisend ensures that you can reach and engage with your international customers through text-only messages. Expand your reach and drive conversions from anywhere in the world.

SMS Automation Workflows: Create dynamic SMS workflows or enhance your existing email automations by integrating SMS. Omnisend even provides pre-built SMS workflows, simplifying the automation of your text message marketing efforts.

SMS Channel Reports: Gain valuable insights into the performance of your text messages with Omnisend's SMS channel reports. By leveraging channel-level filtering, you can analyze how SMS campaigns are performing in comparison to other channels, enabling you to make data-driven decisions for optimization.

Omnisend Pricing

Omnisend offers three distinct pricing plans: Free, Standard, and Pro. The pricing structure is based on the size of your contact list, ensuring flexibility and scalability for businesses of all sizes. For instance, the Standard plan starts at $16 per month for up to 500 contacts, while the Pro plan is priced at $59 per month for the same contact size.

Both the Free and Standard plans include 60 free SMS credits, allowing you to kickstart your SMS campaigns without additional charges. With the Pro plan, the number of free SMS credits matches the price of your subscription. For example, if you opt for the $99 per month Pro plan, you will receive $99 worth of free SMS credits. In the event that you exceed your allocated free SMS credits, additional credits can be purchased at a rate of $0.015 per credit. Omnisend provides a user-friendly SMS/MMS cost calculator to simplify the process of estimating expenses.

12. Twilio

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Top Features:

  • SMS Campaign Management: Create and manage SMS marketing campaigns with ease.
  • Two-Way Messaging: Engage in conversations with customers through interactive two-way messaging.
  • Automation and Scheduling: Automate SMS sends and schedule messages at specific times.
  • Audience Segmentation: Segment your audience based on various criteria for targeted messaging.
  • Analytics and Reporting: Access detailed analytics and reports to measure campaign performance.
  • Integration Capabilities: Integrate Twilio with other tools and platforms, such as CRM systems or marketing automation software.
  • Compliance and Security: Twilio ensures compliance with regulations and provides secure message delivery.

G2 Ratings:

Overall Rating: 4.6/5

Ease of Use: 4.5/5

Quality of Support: 4.6/5

Ease of Setup: 4.4/5

Likelihood to Recommend: 4.6/5


Twilio offers flexible pricing based on usage. The cost per SMS message varies depending on the destination country. You can check Twilio's pricing page for specific details.

Comparison of the top 12 SMS marketing platforms

Now that we've explored the features and capabilities of the top 12 SMS marketing platforms, let's compare them based on key criteria such as pricing, ease of use, integrations, customer support, and user reviews. This comparison will help you make an informed decision about which platform suits your business needs the best.

How to choose the right SMS marketing platform for your business

Choosing the right SMS marketing platform is crucial for the success of your marketing campaigns. Consider the following factors when making your decision:

  1. Features and functionality: Evaluate the features offered by each platform and determine which ones align with your specific marketing goals.
  2. Ease of use: Look for a platform that is user-friendly and provides an intuitive interface, making it easy for you to navigate and manage your campaigns.
  3. Pricing: Compare the pricing plans of different platforms and consider your budget. Look for a platform that offers competitive pricing without compromising on quality.
  4. Integration options: If you use other marketing tools or platforms, ensure that your chosen SMS marketing platform can integrate seamlessly with them. This will enable you to create cohesive campaigns across multiple channels.
  5. Customer support: Check the availability and responsiveness of customer support offered by each platform. Reliable support can be invaluable when you encounter technical issues or need assistance with your campaigns.

By carefully considering these factors, you can select an SMS marketing platform that meets your business requirements and maximizes your marketing potential.


In conclusion, SMS marketing is a powerful tool for businesses to engage with their customers directly and effectively. By utilizing the right SMS marketing platform, businesses can leverage the benefits of automation, segmentation, analytics, and integration to enhance their marketing campaigns. The top 12 SMS marketing platforms mentioned in this article provide a range of features and functionalities to suit different business needs. Evaluate these platforms based on your requirements and make an informed decision to drive the success of your SMS marketing efforts in 2023.


What is SMS marketing?

SMS marketing refers to the practice of sending short, targeted text messages to customers' mobile phones for promotional purposes or conveying important information.

How can SMS marketing benefit businesses?

SMS marketing allows businesses to communicate directly with customers, achieve high open rates, engage in two-way conversations, and build stronger customer relationships.

What factors should I consider when choosing an SMS marketing platform?

Key factors to consider include features and functionality, ease of use, pricing, integration options, and customer support.

Can I integrate SMS marketing with other marketing channels?

Yes, many SMS marketing platforms offer integration options with other marketing channels such as email marketing or CRM systems, allowing businesses to create cohesive, multi-channel campaigns.

Is SMS marketing suitable for all types of businesses?

SMS marketing can benefit a wide range of businesses, including retail, e-commerce, hospitality, healthcare, and more. However, it's essential to align SMS marketing with your target audience and marketing goals to ensure its effectiveness.