Finding Keywords – For AdWords Publishers

As an AdWords publisher, you know how important it is to find the right keywords for your ads. The right keywords can make or break your advertising campaign, so it's essential to know how to find them. In this article, we'll go over the steps to finding the best keywords for your AdWords campaign.

Understanding Keywords

Before we dive into how to find the best keywords for your AdWords campaign, let's first take a look at what keywords are and why they're essential. Keywords are words or phrases that people type into a search engine when looking for something. As an AdWords publisher, you want to choose keywords that are relevant to your product or service. When someone types in a keyword that you've chosen, your ad will show up in the search results.

Types of Keywords

There are three types of keywords you should consider when creating your AdWords campaign:

1. Broad match: This type of keyword will show your ad to anyone who types in a keyword that is similar to the one you've chosen. This type of keyword can be beneficial because it can capture a wide range of potential customers. However, it can also lead to irrelevant clicks and higher costs.
2. Phrase match: This type of keyword will show your ad to anyone who types in a keyword phrase that contains your chosen keyword. For example, if your keyword is “dog food,” your ad may show up for the phrase “best dog food for puppies.” This type of keyword can be more targeted than broad match, but it still leaves room for some irrelevant clicks.
3. Exact match: This type of keyword will only show your ad to someone who types in the exact keyword you've chosen. This type of keyword is the most targeted, but it also has the lowest potential reach.

Finding the Right Keywords

Now that we understand the different types of keywords, let's dive into how to find the right keywords for your AdWords campaign.

Brainstorming

The first step is to brainstorm a list of potential keywords. Start by thinking about your product or service and the words someone might use to search for it. Don't worry about the match type at this point; focus on coming up with a list of relevant keywords.

Keyword Planner

Once you have a list of potential keywords, you can use the Google Ads Keyword Planner tool to refine your list. This tool will give you data on how many people are searching for each keyword and how competitive each keyword is.

When using the Keyword Planner tool, be sure to focus on the search volume and competition. You want to find keywords that have a high search volume and low competition. This will give you the best chance of getting your ad in front of potential customers at an affordable cost.

Competitor Research

Another way to find keywords is to look at your competitors. See what keywords they're using in their ads and consider adding those to your list. You can use tools like SEMrush or Ahrefs to see what keywords your competitors are targeting.

Negative Keywords

Lastly, consider adding negative keywords to your list. Negative keywords are words or phrases that you don't want your ad to show up for. For example, if you're selling dog food, you may not want your ad to show up for searches related to “cat food.” By adding “cat food” as a negative keyword, you can ensure that your ad only shows up for relevant searches.

Conclusion

Finding the right keywords for your AdWords campaign is essential to its success. By understanding the different types of keywords, brainstorming a list of potential keywords, using the Keyword Planner tool, researching your competitors, and adding negative keywords, you can create a targeted and effective advertising

campaign that reaches the right audience at the right time. Remember to keep testing and refining your keywords over time to ensure that your AdWords campaign stays effective and relevant.

If you want to avoid these mistakes: Top 5 Google AdWords Campaign Mistakes You Need to Avoid

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